Brock University has taken university sport by storm since 2014 with its fan engagement. Prior to 2014, the attendance at Brock Sports events was dismal as there were very few students and community members attending the games to cheer on their fellow Badgers and show their support.
Troubled by the lack of fan engagement, B&M Agency Co-Founders Bawe Nsame and Mohamed Hassan took on the challenge to change the sport culture at Brock University. Thus came the birth of the marketing campaign #WEAREREDY with the goal in mind to bring people together through the power of sport.
Over the course of three years Brock athletics has changed drastically. The low attendance figures (50-100) quickly transformed to consistent sold out venues (up to 5,000 fans) filled with, what are now know as, the Best Fans in Canada.
#WEAREREADY is now a nationally known movement. Schools competing against Brock University discover an eye-opening experience when they witness the fan engagement.
Due to the efforts made by B&M Agency in partnership with Brock University, the sport culture at Brock University has drastically changed and those who assisted in the efforts has proven that Brock University does indeed have the best fan engagement.
Some results since the campaign has launched.
Over 30 million impressions on social media since
campaign has started.
Received Five Ontario University Athletic (OUA) Awards:
• Best Fans in Ontario
• Best Mascot in Ontario
• Best Social Media Account in Ontario
• Best Marketing Initiative
• Best Video Feature
Over 100,000 blog reads
Over 500,000 video views
Best Fans in Canada broadcasted on National Television
Brought together over 58,000 people at our events.
ClientBrock UniversityServicesRe-Branding, Fan Experience.Year2015-2017Linkwww.weareready.co
