The rebranding of U SPORTS was a pivotal moment in time for B&M Agency as it played a critical role in carving the road to success for what is to come.
What was formally recognized as Canadian Inter-University Sport, B&M Agency took on a heavy role in nationally rebranding the name of CIS into what is now known as U SPORTS. Through our efforts, B&M Agency worked alongside U SPORTS to develop and execute the rebrand digital strategy. This was captured through managing the social media platforms of U SPORTS and engage with several media platforms and influencers leading up to the launch.
After the rebrand success, B&M Agency quickly switched gears into working on the promotion and coverage of the 2016 Vanier Cup. Due to our digital execution on social media our strategy aggregated millions of online impressions, record breaking numbers for U SPORTS.
ClientUSPORTSServicesRe-Branding, Fan Experience.Year2016
