Men’s and Women’s Hockey and Basketball championships is recognized as two of the Ontario University Athletics most market driven sports. Through their efforts, the OUA and B&M Agency have partnered together in order to visually capture and enhance these two sports for the 2018 Winter championships. Amongst various missions, B&M Agency has closely emphasized the OUA’s sponsor CCM during the hockey championships. Furthermore, through online marketing initiatives, B&M Agency has reached out to thousands of fans online regarding the championships of both sports in order to create fan engagement and increase attendance at the sporting events. The quality of the championship videos has translated into the all-time most views for OUA videos on social media.
ClientOntario University AthleticsYear2017 - 2018Linkwww.oua.ca
