2018 FIBA U18 Americas Championship - B&M Agency Case Study

FIBA U18 Americas Championship

In June 2018, Canada Basketball hosted the FIBA U18 Americas Championship at the Meridian Centre in St. Catharines, ON. With Canada’s U18 team ranked second in the World, it was time to rally the Niagara Region and the rest of the country to cheer on for Canada.

B&M Agency had the pleasure to partner with Canada Basketball to bring an amazing experience to the Niagara Region. It was a chance to witness future stars and most importantly we had the chance to inspire Niagara’s and Canada’s youth.

B&M Agency’s to lead in the community engagement activation at the mall, the accreditation process, as well as the game day experience of the entire tournament. During our activation we created something that benefited both Canada Basketball & our sponsors. From BioLinc, Boston Pizza and Brock University Student union, the results exceeded each of our sponsors expectations.

It was great to work with B&M Agency, they are highly professional and delivered above and beyond results for our company. We look forward to working with them again.
– Shannon Lewis, Boston Pizza Pen Centre

Here are some results and they were great

• Thousands of people engaged with our interactive activation.
• One of our sponsors Boston Pizza saw a great increase in revenue due to our activation.
• Notable guests from St. Catharines Mayor, Regional Chairman, NHL Star Dougie Hamilton and more.

ClientFIBA/Canada BasketballServicesBrand Activation/Event ManagementYear2018Linkhttp://www.fiba.basketball