Erioca Canada -

Erioca Canada

Founded in 1997, Eroica is an annual cycling race that spans over nine different countries to create awareness towards Italian history, culture, literature, and music. With the impact that it has presented in European countries, B&M Agency became interested in bringing the annual cycling event to Canada in order to help Eroica spread the passion for cycling enthusiasts around the world.

During the summer of 2017, Co-Founders of B&M Agency, Bawe Nsame and Mohamed Hassan travelled to the United Kingdom and Italy to conduct research about the Eroica cycling event. We learned why and how the cycling event is so unique and has become one of the largest cycling race in its respected countries.

After gathering our research, B&M Agency hosted and organized a pre-ride race in Niagara which saw much success. This pre-ride was a great initiative to create photos and videos that will be used as marketing strategies to promote Eroica Canada.

ClientEroica CanadaServicesMarketing StrategyYear2017Link


“We want people to rediscover the beauty of fatigue and the thrill of conquest”
- Giancarlo Brocci