Our goal with the 2021 Canada Summer Games commercial was to create a video that would inspire the Niagara Region and people around the country. The concept and theme of this video tells the story of the preparation happening in the region of Niagara for the 2021 Canada Games. From young athletes eager for the games and are training for their moment, the video hints at something big on the horizon.
The main focuses of the video is to inspire the audience to feel excited and tense, as well as provide an overall
cinematic aesthetic.
